Hi, It's Filip. It's a beautiful Thursday and I spent most of my day tinkering with Google ads and absolutely CRUSHING it for some...

If you HAD to sell something, if your life was on the line... ...how would you do it? Discounts? Hell no, seems desperate. Adding value?...

What's the first thing you do in the morning? And let's be real here. I'm not talking about the influencer morning ritual. You're...

Most marketing advice really really sucks. I started running ads when I was 16, trying to sell my own products. I also asked friends who...

I've been selling and marketing things for a couple of years. Want to know what works every single time? Every. Single. Time....

Was talking to a client yesterday. We were talking about how to improve ad performance. Let me give you one of the easiest ways to beat...

One of the best ways to solve problems is by walking around. Sounds weird. Let me explain. You're a human. So am I. We're designed to...

You need to start doing less. You'll get way more done. By doing less. Allow me to explain. Running a business is overwhelming. We are...

Ever heard of a 'false dichotomy'? I read about it a couple of years ago and it always stuck with me. My brain holds on to the weirdest...

Been testing out a LOT in my business and client businesses. AI is the current marketing gospel. Doing things manually is medieval. Can't...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

Here’s something I discovered after being in marketing for almost 5 years. Most ads absolutely suck at getting clients. Some ads are...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and...

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

Remember seeing this for the first time? If you were anything like me, you scrambled it up, gave it 10-15 minutes of solid effort, then...

Most people in their lifetime have come across some sort of salesman in the past. Whether you were buying a car, insurance, a home, or...

If you're looking for a way to increase the effectiveness of your ads, attract more attention and get more customers.... this article...