How We Generated $24,350 in 4 Months for a Bespoke Furniture Brand with $1,375 Ad Spend
Lumos Wood Design, a high-end bespoke furniture brand, came to us looking to increase their sales of bespoke, handmade furniture. With a precise targeting strategy and smart ad optimizations, we helped them generate significant revenue with a relatively small ad budget.
Results & Stats
Within just 4 months, Lumos Wood Design achieved an outstanding 17.7X ROAS, generating $24,350 in revenue from a modest $1,375 ad budget. By shifting from basic post boosting to strategic ad campaigns, the brand gained a steady influx of high-intent leads and established a scalable customer acquisition system.
Key Stats:
✅ Ad Spend: $1,375
✅ Revenue Generated: $24,350
✅ ROAS: 17.7X
✅ Leads Acquired: 44
✅ Avg. Cost per Lead: $31
✅ CTR: 0.66%
✅ Link Clicks: 1,124 (935 unique)
As a result of this success, Lumos has expanded into Google Ads and continues to scale its digital marketing efforts. Stay tuned for future results!
Challenge
Before partnering with our agency, Lumos had never run structured ad campaigns—only basic boosted posts with minimal results. As a premium custom furniture brand, they faced the challenge of competing with mass-market furniture retailers while effectively reaching high-intent buyers willing to invest in bespoke, handcrafted pieces.
Strategies Implemented
Targeted Advertising Campaigns – Shifted from ineffective boosted posts to data-driven Meta Ads with precise audience targeting, connecting with affluent homeowners, interior design enthusiasts, and buyers seeking high-end furniture.
High-Quality Visuals – Showcased the craftsmanship and uniqueness of LumosWood’s products through premium ad creative.
Optimized Ad Copy – Crafted compelling messaging emphasizing exclusivity, craftsmanship, and long-term value.
Lead Qualification Process – Implemented a custom landing page with qualification questions to attract serious buyers.
Budget Management & Retargeting – Efficiently allocated the budget for maximum ROAS and leveraged retargeting to re-engage interested visitors.
Results
Within just 4 months, LumosWood achieved an impressive 17.7X ROAS, generating $24,350 in sales from a modest $1,375 ad budget. Thanks to our targeted approach, the brand now enjoys a consistent flow of high-quality leads and customers, ensuring long-term business growth.
Building on this success, we have expanded our strategy to include Google Ads, and we will soon be sharing the latest performance results.