One Simple Step To Easily Create Effective Ads For Your Business

If you're looking for a way to increase the effectiveness of your ads, attract more attention and get more customers.... this article will show you exactly that.

I remember perfectly how I wrote the text for my first commercial. I hated every second of it.

You know what the worst part was? My boss gave me the task of writing the text for this commercial, because I had just spent three years in business school studying economics, specializing in marketing and sales.

We analyzed the most famous and successful companies in the world. But when I tried to use this knowledge to write an advertisement for our local company.... I had no idea how to do it!

Looking at the blank sheet of paper, I realized that all this was beyond me. The longer I sat there, the dumber I felt.

The Hidden Reason Why Most Ads Don't Work

So I searched a lot of information to find the formula.

Some sources advised me to use a cute pet in the ad. Others said it was unprofessional.

Some sources advised me to repeat the message again and again. Others said that repetition annoys people and makes them NOT buy from you.

With the deadline fast approaching, I took a shortcut. I looked through our competitors' ads and did more or less the same thing. It's like copying a classmate's homework and changing it slightly so it's not an exact copy.

I showed it to my boss, he said it was fine and we launched the ad.

A few days passed and I heard nothing about the results.

So I asked my boss what the results of the ad were. He seemed slightly confused by the question:

"Uhhh... what do you mean by 'results'?".

"The results of the advertising we launched. Did we make any sales? Did a lot of people call?" I asked.

My boss smiled, leaned back and said:

"Noooo, Mati. That's not how ads work! This ad was for brand recognition. Top-level awareness. It's all about branding, you know."

I remained calm and said: "Sure, I understand."

It was a lie. Because I didn't understand at all how these things increased our sales.

And now, almost 4 years later, I'll let you in on a little secret: I was lying to my boss. But he was also lying to me.

Because he also had no idea what he was talking about.

Fixing Your Marketing

When we spend money on something, we measure the result.

It doesn't matter if we spend money on equipment, lunch or vendors - we make sure we get what we pay for, right?

When I started my own company, I tried to do the same thing with marketing. Instead of results, I got word salad.

"Well, this advertising is for brand recognition.

"We are focusing on the highest awareness in our market."

"This campaign is aimed at solidifying our branding and brand positioning."

This is usually said in a slightly dismissive tone designed to make you feel stupid for asking the question at all.

Here's the ugly truth:

"Most companies throw away at least half of their marketing budget. Probably much more."

And that just didn't sit well with me.

How I Stopped Throwing Money Away... And How You Can Do The Same

I decided to get to the bottom of this and learn the formula for effective marketing.

The good news? There was a formula and I was able to discover it.

The bad news? It took me years of study, jigsaw puzzles, testing and trial and error to figure out what actually worked.

If I had to write out all the elements of the formula, we'd be sitting here for weeks, so let me give you one of the best shortcuts I've found.

Some may recognize it as "Pearson's Law."

"What is measured is improving."

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in each

ad that asks the potential customer to do something.

And then monitor that action like a hawk.

Now you can measure. Test. Find out what works and what doesn't.

One of the first things I do when I start working with a client is to implement this simple principle:

"Any advertising we run must be measurable, with no exceptions."

No more jargon. No more vague marketing gibberish. Measurable, tangible, solid results.

There are many ways to do this, and it's feasible for any company, including yours.

If you'd like to know how we could do this for your company, contact us via the form on the home page.